Creating a finance brand that’s much more than numbers

Having worked with Milecross Financial for a number of years, 2019 sees us launch their all new brand as they look to stand out in what can be a very corporate looking market. We started with a simplified identity that drops ‘financial’ and the old strapline to project a more confident accessible brand to engage with, and surrounded it with a flexibile brand icon and bolder colour palette. Key to this rebrand was the new messaging for Milecross - we wanted to create a warmer softer tone of voice that shows their understanding that, when it comes to finance, it’s not simply about numbers but about helping people and their families navigate through the ups and downs of life. Milecross know how to advise and support people through all kinds of situations and make sure their money work for them.