Creating a brand for the master

With over 30 million recordings sold worldwide and a career spanning decades, Sir James Galway is regarded as the supreme interpreter of the classical flute repertoire. Sir James and Lady Jeanne are hugely passionate about education and passing on their knowledge and experience to help develop the next generation of flautists. Initially approached for a web project, we have worked with them to change how their business functions and how their education programmes work together, creating an all-new Galway Flute Academy brand.


The man with the golden flute

The brand is built around a clean & sharp typographical identity which puts the Galway name front and centre. The primary colour palette was chosen to reflect the richness and depth of the music and the quality and respect that Sir James has in the world of music. A bolder secondary colour palette helps to identify courses and opportunities in the academy and bring a freshness to the brand.

The line break system, taken from the angles in the A and W of the logo, provide a framing system and