Creating a brand for the man with the golden flute
With over 30 million recordings sold worldwide and a career spanning decades, Sir James Galway is regarded as the supreme interpreter of the classical flute repertoire. Sir James and Lady Jeanne are hugely passionate about education and passing on their knowledge and experience to help develop the next generation of flautists. Initially approached for a web project, we have worked with them to change how their business functions and how their education programmes work together, creating an all-new Galway Flute Academy brand.
Although considered by many as the master of the flute, Sir James himself says “I do not consider myself as having mastered the flute, but I get a real kick out of trying.” The Galway Flute Academy is built on the idea that students don’t simply learn from Sir James but that they also learn with him.
Hitting the right note
The brand is built around a clean & sharp typographical identity which puts the Galway name front and centre. The primary colour palette was chosen to reflect the richness and depth of the music and the quality and respect that Sir James has in the world of music. Our bold cut device fits into the angles of the type in the logo and introduces a bolder colour palette that helps to identify courses and opportunities in the academy while bringing a freshness to the brand.
The brand rollout was all about creating clean, bold and fresh materials across print, advertising, digital content and newly filmed lesson material - there’s lots more to come from the Galways.